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About the direction

About QBiX Mebel

The furniture direction of the QBiX holding: a full cycle from measurement to installation, in-house production, with no subcontracting on manufacturing.

Timeline

Direction timeline, 2021–20262021Directionlaunched2022Self-funding2023Scaling2024United underQBiX brand2025Union formalizedlegally2026Working today

The direction's history

The direction was launched in 2021 by decision of founder Amandyk Samatov, and headed by Yelaman Babazhan. At that time, up to 60% of the holding's IT-direction revenue was reinvested into furniture production — a deliberate diversification choice, not a side project.

In 2022 the direction became self-funding and began scaling on its own. In 2024 all directions were united under the shared QBiX brand, and in 2025 that union was formalized legally.

Place in the holding

QBiX Mebel is one of seven directions within the QBiX holding. The holding's only corporate domain is qbix.kz; every direction runs on its subdomains.

Principles

  • Production is in-house — cutting, assembly, and fitting on one site, with no subcontracting on manufacturing
  • The procedure is the same for B2B, B2G, and B2C — the difference is in order scale, not in the way of working
  • The same engineer calculates the estimate and runs the project — not different people at different stages
  • Photo documentation of every project starts before work begins, not with well-chosen shots at the end